Because I’ve done the hard yards. Over the past decade, I’ve run my own digital business, leading sales, managing clients, building our team, and wearing all the hats that come with it. It’s taught me how to solve problems quickly, communicate clearly, and focus on what actually drives results.

I’ve worked with clients across sectors, including rural and agri, and I understand the importance of showing up, backing people, and delivering value where it counts. I’ve led people, managed performance, and built strategies from the ground up — from pipeline through to customer success.

I’m not chasing a title. I’m looking for the right opportunity to contribute meaningfully, grow alongside a team, and be part of something that matters.

Oh, and Glass ceilings? I see them like break fencing, they’re just barriers waiting for a smarter solution.

From the outside looking in, Halter is one of the most exciting companies in New Zealand right now. You’re bold, innovative, and unapologetically ambitious, traits I strongly identify with. The chance to work with a world-class team, lead a high-performing group, and directly contribute to shaping the future of dairy farming in Canterbury? That ticks every box for me.

The opportunity to lead a region, take end-to-end ownership of the customer journey, and help drive meaningful impact on-farm through smart tech, well, that’s the kind of challenge I’ve been looking for.

Because the timing couldn’t be better. After years of helping other businesses grow - including many in the agri and rural space - I’m ready to take that experience and apply it to something bigger. I’ve always believed in work that makes a difference, and Halter is doing exactly that.

The chance to combine strategic sales leadership with real-world innovation in a sector I care deeply about is rare, and it’s exactly the kind of challenge I’m ready to commit to. I know how to lead from the front, and I know what it means to carry responsibility — for people, for performance, and for the bigger picture.